Global Loyalty Program: Rewards & Referral
Client
Users struggled to understand loyalty program mechanics (earning points, redeeming rewards, referrals), resulting in low engagement.
Location
Increased loyalty program adoptionReduced friction across reward flowsEnsured flexible, multi-market UX
Year
2020-Present
Credits
Images generated with AI
Info
Redesigned end-to-end loyalty journeys, including rewards, referral, and points flowsImproved clarity of benefits, perks, and usageOptimized CTAs and discoverability to increase adoptionConducted user testing and workshops across markets



